Company Interest Level

The Company Interest Level is a key part of the Leads by Company feature of SwiftRev.

Here, we will go through the detail of how it is calculated.

Here are the four factors that goes into a Company Interest Level, along with their max score:

  1. Total Press Release Spend (20)
  2. Maximum # of Handleits, One Company Contact (30)
  3. Value of the Highest SwiftRev Lead Score, One Company Contact (25)
  4. Recency Engagement Factor (25)

Regarding the Recency Engagement Factor, engagement within the last 60 days is included. This is the only factor value that can decrease over time.

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