The Company Interest Level is a key part of the Leads > by Company feature.
Here, we will go through the detail of how it is calculated.
Here are the four factors that goes into a Company Interest Level, along with their max score:
- HandleIt Factor
- Contact Engagement Factor
- Engagement Recency Factor
- Paid Press Release Factor
The highest possible Company Interest Level value is 100.
Let’s dive into each factor, in more detail.
The HandleIt Factor
The HandleIt Factor is used to weigh the overall volume of press release activity to your brand. As a reminder, a “handleit” is a failed press release pitch to your editorial staff that they forwarded to the SwiftRev platform.
Details:
- Max factor value: 30
- Value per handleit: 10
Contact Engagement Factor
The Contact Engagement Factor is used to weight the relative impact of the highest, single engaging contact. Specifically, it looks at the highest SwiftRev Lead Score of all the contacts for that brand. As a reminder, the Leads > by Company view aggregates all data and intel from all contacts that may have contacted that brand.
Details:
- Max factor value: 25
- Factor points per SwiftRev Lead Score: .50
An example:
Let’s say a company has had 3 contacts resulting from handleits. Those 3 contacts were automatically sent via the SwiftRev Nurture feature, leading to the chance of engagement and those a SwiftRev Lead Score.
Of the 3 contacts, one – stephanie.edwards@acme.com – engaged the most, leading to a SwiftRev Lead Score of 34. Take 34 and multiple it by .50 to get a Contact Engagement Factor of 17.
Engagement Recency Factor
The Engagement Recency Factor is used to help make clear if that company has engaged recently, either through nurture engagement or through a recent handleit forward by editorial staff. This is the only factor that can go DOWN over time.
Details:
- Max factor value: 25
- Value = 25 if any contact at a company has had an “engagement” in the past 60 days
Possible engagement considerations:
- A handleit, forwarded by an editor, contains that contact
- A contact has opened a nurture email
- A contact has clicked on a link within a nurture email
- A paid press release was purchased by that company
Paid Press Release Factor
This factor is simple: it weighs heavily if this company has bought a paid press release from you, previously.
Details:
- Max factor value: 20
- Value of one, non-discounted paid press release: 20
For this factor, the maximum value is achieved after one paid press release is purchased.
Note: if a discount code is used to buy the paid press release, in that scenario, no impact is made to the factor score. Why? Use of a paid press release discount code is a heavy indication of a pre-existing relationship with the sales team at the media brand and, thus, that company is likely not a new lead target.
