As part of the SwiftRev Press Release Interest Score, SwiftRev automatically classifies press releases.
This process is automated and leverages proprietary AI built on thousands of press releases.
There are 10 types in total:
Event or Initiative Announcement
Includes physical event announcements and non-product initiative announcements, including philanthropic.
Geo and Personnel Expansion
Includes announcements regarding geographic expansion and organizational growth.
Includes specific financial results announcements, as well as announcements about overall sales or revenue growth.
Includes capital fundraising announcements.
Leadership Announce or Org Change
Includes announcements of new executive leaders as well as large scale organizational restructuring.
Merger or Acquisition
Includes announcements about company acquisitions, mergers and divestitures.
New Product or Service
Includes announcements about new products, new service and rebrands.
Partnership and Customer Success
Includes announcements regarding true partnerships as well as announcements of customer “wins”.
Includes announcements in public rankings and award programs.
Research and Report Findings
Includes announcements using quantified, case study-like messaging, announcements using survey results and announcements focused on academic reports.