How is the “Monthly Audience Reach” calculated?

When purchasing a press release, there is a step where you can promote your press release to other media brands in the same “division”, should they exist (more likely in larger media companies).

One of the metrics presented for each brand is “Monthly Audience Reach”. See below.

Here is how this is calculated:

Monthly Audience Reach =
Average Total Monthly Website Sessions +
Avg Total Magazine Subscribers +
Combined Social Media Count +
Undeduped Newsletter Count

Ultimately, as this is a metric owned by each of our customers, they may have a different standard for calculating this metric, overriding the SwiftRev standard.

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